CREATIVITY: AN ENTREPRENEUR’S FORTE



Creativity is not something that is just limited to artists and writers. As it turns out, creativity is one of the most essential tools for an entrepreneur. Many people perceive entrepreneurs as typical business people crunching numbers. Well, behind that person crunching numbers, there is also a creative mind that is constantly working towards building an empire and leaving a mark.

Here is why creativity is important for every entrepreneur out there:


Innovation wise

‘Invention versus innovation’ is one of our favorite topics that we teach our students at Metamorphosis Edu. Entrepreneurship - is all about that one innovative idea that could change the course of everyday life. Entrepreneurship - is about continuously examining the existing business workflows and coming up with ideas to make things more effective and efficient. Simply put, entrepreneurship - is about working towards optimizing the business. And this optimization process becomes all the more interesting with nothing but creativity.


Optimization

Every entrepreneur has an inventory of resources that is allocated towards the development of the company/idea. And these resources, more often than not, fall on the ‘limited side’ of the spectrum. So, it is important to optimize the usage of these resources and that can be done only through thinking creatively.


Note to self: Efficiency and creativity go hand-in-hand.


Productivity Boost

Work-place productivity could be boosted by manifolds when you allow the creative juices to flow. For example, taking advantage of technology to the fullest can tremendously increase the productivity of the employee and the leader. Video conferencing, time tracking software for the employees, social media posting tool… it can be anything. You need to welcome creativity as long as you are looking for better ideas to get the work done faster.





Employee potential

Are you utilizing your employee’s potential to the fullest? This question is something every entrepreneur should ask themselves. Often, leaders end up not tapping into the full potential of an employee by simply not setting up a creative environment where he/she could have the leeway to unfurl their talents without inhibitions. So, get creative with employee management and results are ought to be surprising.


Create a niche

Entrepreneurship is one of the very few fields that can create a niche for something that is otherwise considered mundane. You, as an entrepreneur, can add much more value to a designation that people didn’t know could even exist. Job opportunities could be made much exciting for young adults by opening up space for unconventional roles.


Written By: Dheeraja Manvi

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